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Utah Home Builder Before and after
I helped this Utah home builder position itself as: the builder you can actually trust.
Home builder
Nearly 2x homes sold
1.9x average homes sold per month
You absolutely need to do this. You'll eliminate confusion, align your team, and confidently communicate your brand to your customers.
- × Generic claims with any builder can claim
- × Headline sells the category, not a reason to pick them
- × Focus on company history, not what the buyer gets
- × Generic Contact Us as the only next step
- ✓ Positioned around what cutomers actually worry about
- ✓ Clearly names the customer concern (stress), and directly addresses it
- ✓ Shows how they deliver a stress-free build
- × Generic claims with any builder can claim
- × Headline sells the category, not a reason to pick them
- × Focus on company history, not what the buyer gets
- × Generic Contact Us as the only next step
- ✓ Positioned around what cutomers actually worry about
- ✓ Clearly names the customer concern (stress), and directly addresses it
- ✓ Shows how they deliver a stress-free build
I wrote the positioning foundation, and recommended an agency that executed it. They are at 1.9x their prior average monthly home sales, and in a worse market than when we started working together.